Website, logo and branding for business consultants
Alicorn Digital is a digital transformation consultancy and Salesforce partner in London. They hired Hive of Design to refresh their brand and build a new website.
Services Hive of Design provided: Logo Design, Brand Guidelines, UX Design, Website Design, Custom WordPress Theme, Website Hosting.
Hive of Design redesigned Alicorn Digital’s logo. The parallelogram (skewed rectangle) represents data in a business processes chart (mapping out processes within a business forms a large part of the services that Alicorn Digital provides). The negative space in the middle forms the ‘A’ and the semicircle shape forms a ‘D’.
The dark theme differentiates the company from its competitors (who use a lot of white). It is inspired by the increasing popularity of dark-mode. The grey colours have been chosen to represent the corporate world of Alicorn Digital’s clients, with one stand-out green colour to represent the vibrance of the digital age.
Consistency is the key to successful branding so after Hive of Design designed the company’s branding we created shareable brand guidelines.
The website is designed in a mobile-first way because of the increasing popularity of smartphones.
Alicorn Digital’s industry sectors are diverse but can all be connected through using a consistent image style. Hive of Design chose photos that were slightly abstract so they didn’t look like the typical cheesy stock images.