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Website, branding and graphics for a training broker

Hazel Langley, the owner of the training company Induction Junction, appointed us to produce her new website.

This is Hazel’s third website, so this time she wanted more than just a website developer. The Hive of Design team provided a range of services, including logo design, branding, website design, UX design, copywriting and animation.

Hats off to Hive of Design for a first-class web design and build service. Excellent design service, delivered on time and with the utmost consideration for the client’s wishes. They listened and made suggestions that were sound. The benefit of working with true designers and not just builders or developers.

Hazel Langley, Managing Director at Induction Junction

Logo Redesign

Issues with the old logo:

  • There was no reason for the large letter “O” on the word “Induction” and it looks odd.
  • The yellow colour is hard to read on a white background and didn’t conform to website colour-contrast standards.

The core services of the business are PC-based training courses and bespoke training solutions. So we designed a new symbol, with the letters “I” and “J” positioned to resemble a person sitting in front of a screen.

Old Induction Junction logo
Old logo

Icon Design

The old icons had no consistency:

We created a new illustration with icons:

illustration with icons

Brand Guidelines

We created a set of brand guidelines with a colour palette and specified which fonts to use.


We created animations to bring movement and interest to the website.

Website Design

We built Hazel a WordPress website so it’s easy for her to edit the range of courses she offers.

Hazel wanted the full package, so before the website build started, we created a website proposal. This included planning the customer journey and carrying out research on her competitors.

Hazel also hired us to create website content for her, so we sourced stock images and wrote some of the website’s copy.

Induction Junction website proposal
The website proposal included a wireframe.
Induction Junction website on desktop screen
We optimised the code for Internet Explorer, as Induction Junction’s clients still use this browser.
The site is also fully responsive to work on mobiles and tablets when clients are on-the-go.

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