Sytner Audi Club
Loyalty club for car dealerships
The Sytner Audi Club is for customers of Sytner’s Audi division. Hive of Design created a website, an app and a range of marketing material to promote the Club. Clubs for Sytner’s Volkswagen, SEAT and SKODA divisions were also launched.
Services Provided: Branding, Website Design, UX Design, Icon Design, Web Development, Email Design, Email Development, App Design, Roller Banner Design and Print, Poster Design, Video.
Sytner Audi Club Website
Hive of Design designed branding that was distinctive but also followed Audi’s internationally recognised brand guidelines.
The website lets customers log in and access the benefits of the Sytner Audi Club. Content is updated via an admin area.
Watch the video to see how transitions and animations on the website create an immersive experience.
iOS App and Android App
Apps were developed for customers to access the Sytner Audi Club from their smartphones. Because of the different software that smartphones use, two apps had to be developed – an iOS app for iPhones and an Android app.
Website and app functions
The website and apps have the same functions, with the apps giving a better experience on smartphones.
The welcome email is sent to customers when they’re added to the Sytner Audi Club database. Customers activate their membership from the email and are encouraged to download the app.
Sales email template
An email template was created for the Sytner Audi sales team to use when they email their customers.
Printed material including roller banners and large posters are displayed in the Audi dealerships to let customers know the Club benefits they’ll get when purchasing from a Sytner centre.
This video plays on a loop on screens in the dealerships.