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Sytner Audi Club

Loyalty club for car dealerships

The Sytner Audi Club is for customers of Sytner’s Audi division. Hive of Design created a website, an app and a range of marketing material to promote the Club. Clubs for Sytner’s Volkswagen, SEAT and SKODA divisions were also launched.

Services Provided: Branding, Website Design, UX Design, Icon Design, Web Development, Email Design, Email Development, App Design, Roller Banner Design and Print, Poster Design, Video.

Sytner Audi Club on Macbook

Sytner Audi Club Website

Hive of Design designed branding that was distinctive but also followed Audi’s internationally recognised brand guidelines.

The website lets customers log in and access the benefits of the Sytner Audi Club. Content is updated via an admin area.

responsive Sytner Audi Club website
The website is fully responsive, so customers can use it on their smartphone if they’d rather not download the app.

Watch the video to see how transitions and animations on the website create an immersive experience.

iOS App and Android App

Apps were developed for customers to access the Sytner Audi Club from their smartphones. Because of the different software that smartphones use, two apps had to be developed – an iOS app for iPhones and an Android app.

Sytner Audi Club app prototype in Adobe Xd
Prototypes were created to design the user experience and test before the developers started coding.

Website and app functions

The website and apps have the same functions, with the apps giving a better experience on smartphones.

Sytner Audi Club vouchers on website and app
Redeem Vouchers: Enjoy complimentary benefits as a Sytner Audi Club Member.
Sytner Audi Club feedback form on website and app
Leave Feedback: Recognise one of the Sytner team for making your experience special.
Sytner Audi Club owners offers on website and app
Owners Offers: Gain access to offers available exclusively to members.
Sytner Audi Club rewards on website and app
Earn Rewards: Recommend us to your friends and family to earn discounts.
Sytner Audi Club Cosmetic Repairs on website and app
Cosmetic Repairs: Get damage to wheels, bumpers or bodywork fixed for less than you think.
Sytner Audi Club account on website and app
Account: Edit your contact details and vehicle details.

Welcome email

The welcome email is sent to customers when they’re added to the Sytner Audi Club database. Customers activate their membership from the email and are encouraged to download the app.

The welcome email is fully responsive so it looks great whatever device it’s viewed on.

Sales email template

An email template was created for the Sytner Audi sales team to use when they email their customers.

Promotional material

Printed material including roller banners and large posters are displayed in the Audi dealerships to let customers know the Club benefits they’ll get when purchasing from a Sytner centre.

large poster to promote the Sytner Audi Club
roller banner to promote the Sytner Audi Club

This video plays on a loop on screens in the dealerships.

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