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Logo, branding and flyer for an IT company

Better-IT had used the same logo for many years. It had dated and didn’t represent the high-tech services that the company provided. David Nicholls, the owner of Better-IT, gave us the following brief:

  • Keep a variation of the current colours.
  • Be more suited to online applications.
  • Include a recognisable, iconic symbol.
  • Represent a variety of services being provided.
  • Retain a circular theme, to link the old and new.

Better-IT logo old
BEFORE: Old logo used by Better-IT.

New logo and symbol

Better IT logo new
Better IT header

The old slogan was no longer appropriate and we wanted to present a simple message for the client’s new customers. To achieve this, we:

  • Produced a new slogan using the name in a more positive way, which could be used alone.
  • Designed a unique logo that features a customised font, with a symbol that depicts multiple technologies being plugged into one central point to work together seamlessly. This is exactly what the company does.
  • Created a whole range of interchangeable icons to represent the core services of the company.

Brand guidelines

We created a PDF file with brand guidelines for Better-IT to give to suppliers. This ensures branded items are produced in a consistent way (including business stationery, signage, vehicle graphics, uniforms).

Better-IT brand guidelines logo colourways
Better-IT brand guidelines primary colours

We designed this flyer for Better-IT using their new brand guidelines.

Better-IT flyer

David gained a new client after driving around with his new van graphics for less than a week.

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